Sportswear maker Puma accused of defacing 17th century Indian buildings

Historians outraged after heritage sites in Delhi’s old quarter were spray painted as part of a shoe commercial

Global sportswear giant Puma has been accused of irreversibly damaging 17th-century architecture in Delhi’s old quarter as part of an advertising stunt to promote a new line of shoes.

Large colourful murals were spray painted on to the facades of several buildings in Old Delhi for the shoe campaign, which Puma says “captures the grit of Indian streets”.

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