Universities now sell themselves – just like shampoo | Barbara Ellen

Now that education is a commodity, colleges are bound to exaggerate their standing

When something is turned into a commodity, should anyone be surprised when it starts to behave like one, even to the point of exaggeration in its marketing?

Some British universities, to be named by the Advertising Standards Authority (ASA) in a clampdown this week, have been found to be in breach of advertising codes by making claims that weren’t wholly backed by evidence.

How long before a student sues a university when a degree fails to lead to the sparkling career they envisaged?

Continue reading...